Client
Canadian multi-channel retailer, $4M revenue, three channels
Problem
40% revenue growth with persistent cash shortages, no SKU or channel margin visibility, and no forward cash model
Services
Fractional CFO engagement to rebuild SKU-level economics, implement channel margin visibility, restructure working capital, renegotiate supplier terms, and establish a 13-week cash flow model
Results
- Freed $430K in working capital within six months without reducing revenue or inventory
- Improved net margin by 3% on a growing revenue base without adding new SKUs or customers
- Exited or repriced 14 negative-contribution Amazon SKUs, materially improving channel profitability
- Established 90-day forward cash visibility, updated weekly